DAY 1 · 2026. 7. 3

AI MARKETING SUMMIT 2026

AI Native Marketing: What Works Now

Brands Must Now Be Discovered by AI, Too.

2026. 7. 3(Fri)
Coex Grand Ballroom, Stage B

The era of humans searching and humans choosing is coming to an end.

STAGE B · SMW DAY 1

What to Execute

The rules of search have changed. Marketing must change with them.

We are entering an era where AI agents research, compare, recommend, and even make purchasing decisions. The traditional playbook of search ads, SEO, and content marketing is rapidly breaking down. AI Marketing Summit 2026 explores how brands can be discovered, understood, and ultimately chosen in the age of AI.

GEO

AEO

Agentic Commerce

Zero Click

Content Strategy

Key Questions

  • 01

    How do brands get discovered in an era where AI searches and recommends?

  • 02

    Is SEO over — and how are GEO and AEO different?

  • 03

    How will the marketing funnel change when AI agents handle purchasing decisions?

  • 04

    What makes a brand chosen by AI, not just by people?

  • 05

    How should search advertising and content strategy evolve today?

Topics Covered

  • 01

    Brand Visibility in the Age of AI Search — What’s Changing Right Now?

  • 02

    GEO & AEO in Practice — How to Create Content AI Can Discover

  • 03

    The Rise of Agentic Commerce — Marketing in an Era Where AI Makes Purchases

  • 04

    Performance Marketing in the Zero-Click Era — Redefining Measurement & Strategy

  • 05

    Brand Differentiation in the AI Era — How to Be Chosen by Both Humans and AI

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