DAY 1 · 2026. 7. 3
AI MARKETING SUMMIT 2026
AI Native Marketing: What Works Now
Brands Must Now Be Discovered by AI, Too.
2026. 7. 3(Fri)
Coex Grand Ballroom, Stage B
The era of humans searching and humans choosing is coming to an end.
STAGE B · SMW DAY 1
What to Execute
The rules of search have changed. Marketing must change with them.
We are entering an era where AI agents research, compare, recommend, and even make purchasing decisions. The traditional playbook of search ads, SEO, and content marketing is rapidly breaking down. AI Marketing Summit 2026 explores how brands can be discovered, understood, and ultimately chosen in the age of AI.
GEO
AEO
Agentic Commerce
Zero Click
Content Strategy
Notice : The detailed timetable will be updated soon.
10:00~ 10:30
Opening Ceremony
10:30~ 11:00
SESSIONSTAGE A
Opening Keynote ｜Building Tomorrow: Robotics for Industry and Humanity
Sihyun Joospeaker
Hyundai Motor Company | Vice President
11:15~ 11:45
SESSIONSTAGE B
What Makes a Brand AI-Worthy: Content Growth Strategy for the AI search Era
Yeji Kimspeaker
Elifunt | CEO
11:45~ 12:15
SESSIONSTAGE B
From Search to Action: Brand Growth Strategies in the Era of AI Agents
Seyong Parkspeaker
Ascent AI | Founder & CEO
13:15~ 13:45
SESSIONSTAGE B
Redesigning the Customer Journey for the AI Era with SEO × GEO
Jaechul Leespeaker
HaloX | CEO
13:45~ 14:15
SESSIONSTAGE B
Rethinking Commerce Marketing for the AI Era
How AI Is Transforming Marketers into Business Builders
Youmi Ohspeaker
Kurly | Head of Growth marketing
14:30~ 15:00
SESSIONSTAGE B
AI Does It All. So Why Did It Get Harder?
AI can build it for you, but winning users over has only gotten harder
Donghun Choispeaker
Amplitude | Head of Korea Business
15:00~ 15:30
SESSIONSTAGE B
Redefining the Role of Brand Content Teams in the GEO Era
Brands as Media, Content as Assets
Dahye Hanspeaker
Amorepacific | Content director
15:45~ 16:15
SESSIONSTAGE B
Finding Video Brands Can Trust, with AI
Jaeho Ohspeaker
PYLER | CEO
16:15~ 16:45
SESSIONSTAGE B
AI Executes, Marketers Decide: Building a Marketing OS in Collaboration with AI
Hyeongtae Kimspeaker
DailyGrowth | CEO / Founder
16:45~ 17:15
SESSIONSTAGE B
The brand that AI is coming to
Yoonho Kimspeaker
ASCENDMEDIA | Head of Division