DAY 1 · 2026. 7. 3

AI MARKETING SUMMIT 2026

AI Native Marketing: What Works Now

Brands Must Now Be Discovered by AI, Too.

2026. 7. 3(Fri)
Coex Grand Ballroom, Stage B

The era of humans searching and humans choosing is coming to an end.

STAGE B · SMW DAY 1

What to Execute

The rules of search have changed. Marketing must change with them.

We are entering an era where AI agents research, compare, recommend, and even make purchasing decisions. The traditional playbook of search ads, SEO, and content marketing is rapidly breaking down. AI Marketing Summit 2026 explores how brands can be discovered, understood, and ultimately chosen in the age of AI.

GEO

AEO

Agentic Commerce

Zero Click

Content Strategy

Session Topics

  • 01

    The Human–AI Interface Within Marketing Organizations

  • 02

    In the Age of AI Search, How Are Brands Discovered?

  • 03

    What Makes a Brand Worth Referencing by AI?

  • 04

    How AI Chooses Brands and Content

  • 05

    In the AI Era, How Do Customers Choose and Purchase?

  • 06

    In the AI Era, What Makes a Brand Memorable?

  • 07

    How AI Is Automating Marketing Operations

  • 08

    How AI Is Reshaping Commerce Marketing Organizations

  • 09

    AI Marketing: How Marketing Execution Is Being Redesigned

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