METACON 2027
Program 2027
Program may be subject to change without prior notice.
10:00~ 10:30
Opening Ceremony
Notice : The detailed timetable will be updated soon.
10:00~ 10:30
Opening Ceremony
10:30~ 11:00
SESSIONSTAGE A
Opening Keynote ｜Building Tomorrow: Robotics for Industry and Humanity
Sihyun Joospeaker
Hyundai Motor Company | Vice President
11:00~ 11:15
Break
11:15~ 11:45
SESSIONSTAGE B
What Makes a Brand AI-Worthy: Content Growth Strategy for the AI search Era
Yeji Kimspeaker
Elifunt | CEO
11:15~ 12:20
SESSIONSTAGE A
Korea's Leading AX Consulting Firms Reveal the Current State of AX Strategy
LG CNS · KT · Upstage
Yohan(John) Jinspeaker
LG CNS | Head of AI Center
Jinhyoung Leespeaker
KT | Senior Vice President
Hongjun Choispeaker
Upstage | Executive Senior Vice President
Yeonsun Hanchair
The Miilk | Head of Research
11:45~ 12:15
SESSIONSTAGE B
From Search to Action: Brand Growth Strategies in the Era of AI Agents
Seyong Parkspeaker
Ascent AI | Founder & CEO
12:20~ 13:20
SESSIONSTAGE A
Lunch Break
Lunch will not be provided.
13:15~ 13:45
SESSIONSTAGE B
Redesigning the Customer Journey for the AI Era with SEO × GEO
Jaechul Leespeaker
HaloX | CEO
13:20~ 13:50
SESSIONSTAGE A
Keynote｜CEO Leadership for Completing AX: Toward X+AI Fusion
Sunghyon Myaengspeaker
KAIST | Professor Emeritus
13:45~ 14:15
SESSIONSTAGE B
Rethinking Commerce Marketing for the AI Era
How AI Is Transforming Marketers into Business Builders
Youmi Ohspeaker
Kurly | Head of Growth marketing
13:50~ 14:20
SESSIONSTAGE A
Seismic Design for Decision-Makers : AI Against Hurt and Pressure
Patrick Kimspeaker
WINGS SALES & CONSULTING GROUP Inc. | Chief Value Officer
14:20~ 14:50
SESSION
Agent Evolution: When AI Starts Working
Anthropic on the Present and Future of the Agent Revolution
Dongjin Jangspeaker
Anthropic | Applied AI Architect
14:30~ 15:00
SESSIONSTAGE B
AI Does It All. So Why Did It Get Harder?
AI can build it for you, but winning users over has only gotten harder
Donghun Choispeaker
Amplitude | Head of Korea Business
14:50~ 15:05
Break
15:00~ 15:30
SESSIONSTAGE B
Redefining the Role of Brand Content Teams in the GEO Era
Brands as Media, Content as Assets
Dahye Hanspeaker
Amorepacific | Content director
15:05~ 15:35
SESSIONSTAGE A
The AI Adoption Dilemma: Why Nothing Really Changes
Jessica Kimpanel
Partner | Deloitte Korea
Suji Jeongpanel
SAP | APAC Business AI Strategy Advisor
Hoonsik Yoochair
Seoul Media Institute of Technology | Professor
15:45~ 16:15
SESSIONSTAGE B
Finding Video Brands Can Trust, with AI
Jaeho Ohspeaker
PYLER | CEO
15:35~ 15:55
SESSIONSTAGE A
The Age of Agentic AI: Strategies for Innovation in the Agentic Era
D.K. Donghwan Kimspeaker
42Maru Inc. | CEO
16:15~ 16:45
SESSIONSTAGE B
AI Executes, Marketers Decide: Building a Marketing OS in Collaboration with AI
Hyeongtae Kimspeaker
DailyGrowth | CEO / Founder
15:55~ 16:15
SESSIONSTAGE A
Becoming an Agentic AI Bank: Kbank’s AI Strategy, Change Management, and Real-World Use Cases
Hongjong Kimspeaker
AX Team Lead | Kbank
16:45~ 17:15
SESSIONSTAGE B
The brand that AI is coming to
Yoonho Kimspeaker
ASCENDMEDIA | Head of Division
16:15~ 16:30
Break
Please note that WPP Anthony Hamelle's session has been cancelled due to the speaker's personal circumstances.
16:30~ 17:00
SESSIONSTAGE A
How Global AI Platforms Are Redefining Work
Jude Umehspeaker
Salesforce | Director
17:00~ 17:30
SESSIONSTAGE A
How Recent Advances in LLMs and VLMs Are Transforming Industrial AI Applications
Kanchan Sarkarspeaker
TikTok Inc. | Engineering Manager(Content Intelligence)
18:00