When AI Becomes Your Teammate — A Session You Can't Miss

As AI transformation (AX) becomes a familiar concept, Professor Maeng pushes the question one step further. AX is only the beginning — the real shift happens when AI converges with every domain of an organization.

X+AI convergence is not about adopting a specific technology. It is about restructuring how decisions are made, how organizations are designed, and how leadership itself is defined — all with AI at the center. What kind of thinking does a leader need in the AI Native era? How should organizations be built, and how should change be led? Professor Maeng Sunghyun, who has stood at the forefront of AI research and talent development in Korea, will address these questions directly in his keynote.

A session recommended for executives and organizational leaders who want to read the AI era through the lens of leadership — not technology.

Saying "we use AI as a tool" already sounds outdated. AI agents now receive tasks, execute them autonomously, and report back results. They work like teammates.

So how does an organization need to change? What tasks should be delegated to agents, and what decisions should remain with people? How are the structures and processes of agent-enabled teams designed? Anthropic's Applied AI Architect Jang Dongjin will share concrete answers through real-world cases with Claude Code and Cowork — revealing exactly what it takes to build an organization that works alongside AI agents.

The most hands-on session available for leaders looking to bring AI agents into their organizations, and for practitioners figuring out how to collaborate with AI on the ground.

This is not theory. Three companies that have designed and executed enterprise AI transformation in the real world take the stage together.

LG CNS, KT, and Upstage — each leading AX across different industry sectors — will openly share what is actually working on the ground, what they got wrong, and what their next moves are. Upstage EVP Choi Hongjun will offer the perspective of an AI model company: the conditions required for enterprise AX to succeed, and the limitations that remain today.

Whether you're asking "where do we even start with AI?" or "we've already deployed but results aren't what we expected" — this session delivers the most direct, experience-based insights you'll find.

An era where brands must become media. At AI Marketing Summit Stage B, Amorepacific Content Director Han Dahye takes the stage.

The session centers on one question: in a world where AI search engines generate answers directly, how does brand content survive? As Zero Click environments become the norm — where AI completes the answer before a user ever clicks — what does it take for content to function as a genuine asset? This session examines exactly that.

Drawing on her experience designing and leading content strategy at one of Korea's largest beauty companies, Han Dahye will address how brand content teams need to redefine their role in the GEO era. If you're a marketer trying to figure out what your job actually looks like when AI is doing the making — this is the session to be in.