TikTok is testing an AI chatbot called Tako that can converse with users about short videos and help them discover content. The bot is currently in limited testing and will appear on the right-hand side of the TikTok interface, above the user’s profile and other buttons for likes, comments, and bookmarks. Users can ask Tako various questions about the video they’re watching using natural language queries or discover new content by asking for recommendations.
According to Reuters, Tako is displayed as an icon shaped like a ghost. Users can tap on it while watching videos to engage in text-based conversations and receive assistance in locating content.
Tako can suggest questions to users about the video they are watching or offer videos on a particular topic. If users ask for recommendations, the AI chatbot will provide a list of results that include the video’s name, author, and subject. From there, users could click on a video’s thumbnail to be directed to the content.
